CV

Professional Summary

I am an experienced journalist and media enthusiast committed to impactful storytelling through audience engagement. No corporate buzzwords or Silicon Valley gobbledygook–just results.

I have been a change agent in every media organization I've worked for, a champion of audience-first digital initiatives, and an advocate for diversity in newsrooms. I like to surround myself with people who genuinely care about changing the status quo and work across teams to drive results.

My career trajectory has been unorthodox, to say the least. I'm a geek at heart and insatiably curious. But if you're looking for someone who cares about the people he works with as much as solving the economic and existential problems facing the entire news industry, I'm your guy.

Skills

Content Strategy Analytics SEO Partnerships OTT Product Development
Newsroom Training Podcasts Newsletters Mobile Apps Digital Innovation

Work Experience

2021-2023

VP, Audience and Content Strategy, The Hill

Overseeing a multi-platform audience operation—encompassing social producers, newsletter writers and digital optimizers—and providing strategic direction on new digital experiences, platform partnerships and first-party data, I'm focused on the audience growth of the country’s definitive digital source for non-partisan political news and information. Part of the Nextstar Media Group.

2021-2023

Senior Director of AP News, The Associated Press

I serve as the business lead for revenue, audience engagement, and audience growth for the AP’s consumer facing platforms. Managing product and revenue teams responsible for the growth of the platform, and collaborating with stakeholders across organization, our team is focused on building the future of AP News—which currently reaches tens of millions of users per month across web and mobile app.

2019-2021

Director of Digital Audience Development, TEGNA

Helping drive audience and digital growth for a best-in-class media organization that reaches over 100M adults across digital platforms. My team scaled innovative SMS programs for the entire company, led product initiatives designed to reach younger audiences, managed all major OTT efforts both on- and 0ff-platform, and launched newsletters and audio products on emerging platforms.

2016-2019

Executive Editor, Advance Local

Oversaw all editorial operations for the first major startup out of Advance Local's in-house media incubator, using proprietary technology and human storytellers to elevate and visualize community opinions in real-time. Staffed and managed teams in San Francisco and New York, tripled production capacity, and led design thinking around white label product offerings for news publishers.

2015-2016

Audience Development Manager, Fortune

Oversaw the team responsible for audience growth and engagement, social media, search, new product initiatives and social video for one of the best business publications on the planet. Grew site traffic from 12M per month to over 20M within 1 year, and social referral traffic 45% over the same time period. SEO devotee and metrics evangelist.

2014-2015

Executive Editor, USC Annenberg Media

Managed USC Annenberg's digital news publication from the Julie Chen/Les Moonves and CBS Media Center in Wallis Annenberg Hall. The 24/7 student-run news site won over 14 Los Angeles Press Club and SPJ awards during my tenure—including Best News Site exclusive to the Internet.

Education

2013-2015

University of Southern California

Bachelor’s Degree in Print and Digital Journalism with Departmental and University Honors

2011-2013

Montgomery College

Associate Degree in General Studies, with Renaissance Scholars Honors

Interests

My book shelf is like my Spotify playlists—eclectic. I'm also a big geek at heart. Whether it's playing Nintendo Switch on the Amtrak, chatting about Marvel movies or tinkering with VR, my mind is always searching for the next big thing. I think the key to personal growth is to never stop learning.

But when I'm not tinkering with gadgets or devouring pop-culture, I'm constantly analyzing sustainable business models for journalism and digital media, something I consider core to a functional and healthy democracy. I love to mentor and sponsor young journalists and help knock down doors for folks who historically face barriers of upward mobility in the newsroom. Solving those problems make my career not just a job, but something I am deeply passionate about.